Terrand Smith 37 Oaks Consulting CEO


"Vision Without Execution Is Hallucination" -Thomas Edison

From her corporate days as a national buyer, to her trying-to-figure-it-out days as a new business owner, and even now in her present day success with 37 Oaks -  Terrand has maintained a keen focus on progress, results, and getting things done efficiently and excellently. 


Terrand is admired for “meeting people where they are.” She calls that “the place of IMPACT!” This willingness to support people in their process is why her client, mentees, members, and partners rely on her for keen insight, breakthrough strategies, and practical guidance. 

Terrand understands what it’s like to have more passion than knowledge. That’s why it has been so important for her to equip entrepreneurs with the information, wisdom, and even the retail space to make mistakes and grow from them. She’s been able to accomplish this personal mission in an even greater way with 37 Oaks University and Sokoni


She stands by her motto, “Learning is one thing, but you must apply the learnings!” Through online coaching, cohorts, and courses, 37 Oaks University educates small business owners about commerce, retail, and distribution. With Sokoni, her commerce learning lab, Terrand is helping eager entrepreneurs to iron out of their marketing and operations before investing their own time, money, and resources into scaling into new markets. 


Of all the titles and distinctions Terrand has, including that of being proclaimed the Queen of Local Commerce, the one she is most proud to be called is...Mom.

Image by Pedro Lastra

“You already have what you need to be successful.

I just help you find it and optimize it”

Terrrand Smith

What She Does

With nearly two decades of experience in wholesale retail, distribution, and e-commerce, Terrand helps growth-minded entrepreneurs by offering specialized and comprehensive solutions for getting “unstuck.”


Her know-how and wisdom comes from having done the work herself of escaping the confines of corporate systems, and pushing through start-up struggles. 


Now, her passion, as well as proven results, is in mentoring ambitious small business owners through their sophomore to senior seasons of entrepreneurship.

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Terrand Smith 37 Oaks CEO Consulting


Identify Your Assets
(Entrepreneur Coaching Session)

Are any of these thoughts familiar? 

  • “I feel like I don’t have enough resources or confidence yet to really get my business to the next level.”

  • “I don’t have the kind of network that can help me get my products on shelves where my ideal customer would even see them.”

  • “I know there has to be more to entrepreneurship than what I’ve been experiencing!”


Entrepreneurs can be really hard on themselves. In fact, you can be so focused on the future sometimes that you might be overlooking some of the present possibilities that are right within your reach. 


During the Identify Assets Coaching Session, Terrand helps you gain the clarity you’ve been seeking by showing you how to uncover unrecognized (yet available) resources and hidden skill sets, too.  


When you can identify your assets (whether they be products, services, people, or ideas) then you can begin to accelerate your progress towards your most audacious goals!

Terrand Smith 37 Oaks Consulting
Terrand Smith 37 Oaks Consulting
Optimize Your Assets
(Entrepreneur Coaching Session)

Once you have identified your assets for achieving that next level of success in business, it is then time to optimize those assets through making strategic improvements in your business AND mindset.

In the Optimize Assets Coaching Session, Terrand becomes your thought partner, collaborating with you on an implementation plan for

  • Developing an infrastructure to achieve your objectives

  • Leveraging growth opportunities

  • Finding new ways to scale your business while reducing risks

  • Navigating complex challenges in e-commerce

  • and maximizing the tools and knowledge that you already have!


You deserve expert insight and support for sustainable success. Terrand is ready to help you get to your best year in business - one leap at a time.

Speaking Engagements
Terrand Smith 37 Oaks Consulting

"When you are truly doing something innovative, there is no roadmap. You just have faith, stay focused and figure it out as you go"

Needless to say, this can be a frustrating, discouraging, exhausting and even paralyzing experience. 


Whether you have a conference full of budding entrepreneurs or a classroom of curious youth, the journey to entrepreneurship is just that...a journey.  

Tap into Terrand's story, experiences, best practices & knowledge to help you audience get unstuck and create the path to move forward in their purpose and passion. 


Contact Terrand

3231 S. Halsted St, #313 Chicago, IL 60608